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Marketing automation can improve sales conversions by 14% while saving time and money
How to Automate Your Business Marketing to increase your sales and why Automating the many steps between marketing and sales gives your team more time to focus on overall strategy and nurturing the leads that show real promise. That means more prospects and more customers. Marketing automation can also give you a richer, more detailed picture of potential customer behavior. First and foremost, marketing automation works. Marketing automation increases sales productivity by up to 14.5% and also provides a massive 12.2% reduction in marketing overhead overall, This is according to Nucleus Research . They say data never lies, but digging into the data yields even more compelling numbers for small businesses to incorporate Marketing Automation into their strategy: A study which was compiled by the Annuitas Group reveals that companies who use marketing automation during the nurturing of prospects stage seen an increase of 451% in qualified leads. Those nurtured leads, in...
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